Introduce the business
Explain what you sell, who you serve and where you operate. Include a link to your website or social profiles and describe what makes your offer useful.
Define the next step
Choose one main priority: a launch, a more consistent presence, a stronger identity or better enquiries. Explain what is happening now and what you want to change.
Share the practical boundaries
Include your working budget, preferred timing, available brand assets and who will review the work. Tell the agency about any claims, language or imagery that need special care.
Agree on the deliverables
Before work begins, confirm what will be created, the review process and how the final files or campaigns will be handed over. A shared understanding makes collaboration easier.
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