{"id":32,"date":"2026-08-28T04:06:52","date_gmt":"2026-08-28T04:06:52","guid":{"rendered":"https:\/\/monomarketing.net\/case-studies\/lumina-luxury-timepiece-launch\/"},"modified":"2026-08-28T04:06:52","modified_gmt":"2026-08-28T04:06:52","slug":"lumina-luxury-timepiece-launch","status":"publish","type":"case-studies","link":"https:\/\/monomarketing.net\/?case-studies=lumina-luxury-timepiece-launch","title":{"rendered":"Lumina Luxury Timepiece Launch"},"content":{"rendered":"<p>Lumina was launching a $3,800 mechanical chronograph against legacy Swiss heritage brands with 100-year reputations.<\/p>\n<p>We engineered a scarcity-driven digital VIP-waitlist campaign, anchored by tactile macro 3D animations and exclusive editorial video.<\/p>\n<p>Engineered a hyper-minimalist black\/gold e-commerce flagship with 60FPS 3D interactive watch configurator and VIP concierge checkout.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lumina was launching a $3,800 mechanical chronograph against legacy Swiss heritage brands with 100-year reputations. We engineered a scarcity-driven digital VIP-waitlist campaign, anchored by tactile macro 3D animations and exclusive editorial video. Engineered a hyper-minimalist black\/gold e-commerce flagship with 60FPS 3D interactive watch configurator and VIP concierge checkout.<\/p>\n","protected":false},"featured_media":0,"menu_order":0,"template":"","meta":{"footnotes":""},"project_tech":[],"case_study_industry":[],"class_list":["post-32","case-studies","type-case-studies","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/monomarketing.net\/index.php?rest_route=\/wp\/v2\/case-studies\/32","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/monomarketing.net\/index.php?rest_route=\/wp\/v2\/case-studies"}],"about":[{"href":"https:\/\/monomarketing.net\/index.php?rest_route=\/wp\/v2\/types\/case-studies"}],"version-history":[{"count":0,"href":"https:\/\/monomarketing.net\/index.php?rest_route=\/wp\/v2\/case-studies\/32\/revisions"}],"wp:attachment":[{"href":"https:\/\/monomarketing.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=32"}],"wp:term":[{"taxonomy":"project_tech","embeddable":true,"href":"https:\/\/monomarketing.net\/index.php?rest_route=%2Fwp%2Fv2%2Fproject_tech&post=32"},{"taxonomy":"case_study_industry","embeddable":true,"href":"https:\/\/monomarketing.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcase_study_industry&post=32"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}